Bulk SMS Marketing Tips
Do you want to hit your business sales targets? If this is the case, you should implement a bulk marketing campaign. With bulk SMS marketing, you can reach new prospects in a cost-effective way. The open rate of text messages is very high. This means text messages are read more than social media posts and email. This means SMS marketing is more effective than email in many cases.
However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You should carefully craft your content to ensure that you provide value in the 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the flipside, your audience may get bored if the SMS is too long. Thus, you should take time to come up with the perfect SMS message for your marketing.
Timing is Crucial for Success
To be successful with your bulk SMS marketing, timing is everything. To know the best time to send a marketing message, think of your business. For instance, you may want to drive customers during lunch hours if you are running a restaurant. Thus, the best time to send your message will be just before midday. When sending your SMS messages, make sure they will be relevant to what your audience is doing. Just before midday, people are usually thinking or discussing where to go for lunch. You can register more sales when you send your messages to them at that time.
Practical and Helpful Tips: Services
If you are a bar, the best time to send marketing messages through bulk SMS would probably be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As they are trying to figure out what to do, your message on an offer in your bar would make them act. Both you and your customers will benefit from the marketing message. The people will have a place to go to (your bar) while you will make more sales.
What Research About Services Can Teach You
You should also know the days to avoid sending bulk SMS marketing message. For instance, Mondays are usually a bad day for most businesses. On the day, majority of people are usually busy after being out of work during the weekend. The exact time when you send bulk SMS messages is also important to consider. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business.
You can have a successful SMS bulk marketing campaign if you think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.